Essay on L’Oreal
1212 Words5 Pages
Strategy analysis focuses on the long-term objective generating alternative strategies, and selecting strategies to pursue. The firm’s present strategies, objectives and mission, couple with the external and internal audit information, provide a basis for generating and evaluating feasible alternative strategies (David 200).
L’Oreal has numerous competitors. To have an advantage on competition, L’Oreal has to apply some strategies that include internal audit information and external opportunities that will make the company stronger. They will also prevent competitors to have an advantage over L’Oreal.
This report will be based upon the effectiveness of current strategies of L’Oreal, a real global leader in every…show more content…
ST strategies use a firm’s strengths to avoid or reduce the impact of external threats.
L’Oreal has made strategic acquisitions that strengthen its position in different categories. By doing so, they have taken hold as a leading position that other companies have trouble matching. As an example, L’Oreal can now offer product to Black consumers, because it has acquired “Carson Inc” that specialize in cosmetic products for black consumers. By achieving this significant progress in the ethnic beauty market, they avoid the threat of losing to other competitors.
WT strategies are directed at reducing internal weaknesses and avoiding environmental threats. As a company, L’Oreal has commitments to its employees by training and recruiting people with talents. It avoids having to face losing potential employees to competitors. Their reputation of performance is an everyday reality for L’Oreal Group. Employees have the opportunity to be innovative and that leads to more responsible and committed personal.
EFFECTIVENESS OF STRATEGIES
L’Oreal capitalize on opportunities in the global market. They are international with laboratories on three continents: in Europe, the United State of America, and Asia. They have test centers in many countries, enabling a better understanding of local customers preferences. Their increasingly global outlook, ensure a better and closer identification of specific local
Kerchenski 1 Every Woman wants to be Beautiful As people read a magazine they quickly realize that half of the magazine is pages and pages of advertisements. Therefore, most people just flip through these advertisements and never stop to look at the product being advertised. The creators of advertisements try to design the advertisements to make the reader stop, look at the advertisement, and hopefully buy the product being advertised. One example of an advertisement that makes the reader want to stop and investigate is the L’Oréal advertisement for True Match makeup in Cosmopolitan magazine. This advertisement has a good layout, uses pathos and many more elements that make the reader want to buy the product. This advertisement was in the September 2013 issue of Cosmopolitan magazine. Cosmopolitan magazine is a magazine created for young women from the ages of seventeen to about forty. The advertisement in this magazine is targeting the women readers because teens and adults are experimenting with different kinds of makeup every day. This ad is trying to make women believe that they will find the correct match for their skin tone if they use this makeup. Consequently, if these women are able to find their correct shade they will be more beautiful and even happier. This advertisement is sectioned into two halves. The right half is a close up of a woman’s face. This close up is used to show how well the makeup matches her skin tone and makes her look flawless. The left half is white with writing and three bottles of the makeup stacked on top